localpest.co

Local Pest Co is a live service business website built for homeowners, landlords, and buyers who need clear termite and pest control support in Northern Rivers and Tweed Coast suburbs.

The core problem to solve was clarity: people searching for help with pests usually need fast answers, location relevance, and confidence that they are contacting the right local operator.

• Worked directly with the business owner to understand local service priorities, tone, and what customers ask most often before booking.
• Translated those priorities into a working website structure that supports both search visibility and easy contact.
• Adapted page content and layout to suit a hands-on, owner-operated service model where trust and accountability matter.

I structured the site around service intent: clear core pages for termite inspections, treatment, and prevention, supported by suburb/location pages and educational content that answers practical pre-booking questions.

From a UX perspective, the focus was reducing friction. Contact options and next steps are visible early, while longer-form sections explain process, safety, and what to expect in plain language.

Because pest control decisions can be urgent and high-stakes for property owners, the content had to balance reassurance with specificity rather than generic marketing copy.

• SEO-focused structure: built around service pages, location targeting, and internally linked supporting content so people can find relevant pages for their suburb and need.
• Conversion-focused layout: strong call points, clear service pathways, and trust signals such as owner visibility and licensing references.
• Plain-language communication: technical topics (inspection scope, treatment options, prevention) are explained in everyday language.
• Local authority positioning: messaging reflects local conditions, service area knowledge, and Aboriginal-owned business identity without overstatement.

The result is a functional, real-world business website that supports day-to-day enquiries and gives users a clearer path from search to action.

It provides a reliable digital foundation aligned with the client’s goals: local visibility, practical education, and straightforward customer communication.

This project reflects how I work with real clients: listen closely, simplify complex service information, and deliver usable outcomes that support business operations.

It also demonstrates adaptability and persistence — shaping content and structure around the client’s voice while still keeping the website practical, searchable, and easy to use.